Targeted Display Digital Advertising Campaigns

Created elegant, motion-driven display ads showcasing Martin's curated wine selection and gourmet deli offerings. The campaign aligned with the brand’s refined, but fun aesthetic, boosting engagement and driving both in-store and online traffic.

Client
Martin’s Wine and Spirits

Year
2023

My process…

For me, it’s all about striking the right balance between creativity and clarity. I consider every element of the design—the pacing, transitions, color contrasts, and how each piece works together to guide the viewer’s attention. I want my work to feel fresh, exciting, and memorable, steering clear of anything that might come across as generic or predictable. Animation and motion graphics are storytelling tools, and I approach each project with the mindset of creating a moment that draws the audience in and leaves a lasting impression.

These are always my favorite types of ads to create. Static ads have their place and can make a powerful statement, but dynamic ads are where I really find my stride. There’s something uniquely exciting about using motion to tell a story, capture attention, and create a lasting impression—it’s the part of design that feels most natural and rewarding to me.